Startups to Watch

A short watchlist of startups that caught my attention.

These are not deep diligence notes. Just quick reasons they look worth tracking.

1. oneplace.hr

Why it stands out:

• It looks focused on real HR operations, not generic productivity software.
• The public product update emphasizes platform speed, recruitment workflows, user access control, onboarding task types, and a new diil.work integration.
• That is a good signal because it suggests the team is shipping into day-to-day hiring and onboarding pain, where software can become part of the actual workflow.

My note:

HR software is crowded, but workflow-specific products can still win if they reduce coordination overhead for recruiters and hiring managers. I would watch whether oneplace.hr keeps turning operational HR pain into sticky product behavior.

2. Ember AI / ember.mn

Why it stands out:

• Ember is building around a bigger vision than a single chatbot.
• The company presents Ember AI as a unified platform spanning language processing, sign language support, computer vision, metaverse experiences, and automation.
• The accessibility angle is especially interesting. Inclusive AI, especially for deaf and hard-of-hearing users, is a real wedge instead of just a branding layer.
• The site also shows a broad service footprint across business, public sector, and education.

My note:

This is ambitious. The risk is trying to do too many things at once. But if Ember can make the inclusive AI layer truly valuable and turn that into repeatable deployments, it could become a very differentiated company from Mongolia with global relevance.

3. Egune AI

Why it stands out:

• Egune is taking a sovereign AI approach instead of building just another wrapper product.
• The company frames its mission around preserving local cultures and languages through national AI systems.
• Its site highlights foundational models for low-resource languages, products like Egune Chat and Egune Agents, and deployments in areas like tender evaluation, AI operators, and call analytics.

My note:

This is one of the most strategically important kinds of AI company a small country can produce. If Egune keeps winning real enterprise and government workflows, it could become infrastructure, not just an app.

4. Rookie Systems

Why it stands out:

• Rookie Systems is focused on practical AI and computer vision rather than abstract AI branding.
• The site shows concrete products like account-number recognition, license plate recognition, parking-space detection, eBarimt reading, traffic monitoring, and chatbot tools.
• That product mix suggests a team that likes applied deployment problems, where customers pay for measurable operational gains.

My note:

I like this kind of company because it stays close to visible use cases. The big question is whether Rookie Systems can turn multiple point solutions into a stronger platform or repeatable vertical play.

5. ТУС Солюшн / TUS Solution

Why it stands out:

• TUS Solution sits at the intersection of management systems, consulting, and software.
• The company presents tuss.io as an integrated platform for systemizing operations, diagnosing management gaps, and clarifying accountability.
• Its positioning around governance, compliance, process re-engineering, and AI-assisted operational control gives it a more enterprise-systems flavor than a typical startup app.

My note:

This is interesting because it looks like a company turning consulting insight into software leverage. If TUS can make governance and compliance feel operational instead of bureaucratic, that could be a durable wedge for larger organizations.

I like these five for different reasons.

oneplace.hr feels workflow-first.

Ember feels vision-first.

Egune feels infrastructure-first.

Rookie Systems feels applied-AI-first.

TUS Solution feels systems-and-governance-first.

All five are worth watching.