Startup pitch deck
Sodura Speak for IELTS
Mongolian IELTS Speaking practice with AI mock tests, local-language feedback, and a price students can actually try before exam day.
Sodura Speak
IELTS Speaking mock result
Mock band
6.5
Good enough to see progress. Specific enough to know what to fix.
01 / Learner pain
Speaking is the hardest skill to practise alone.
IELTS learners can find vocabulary lists and sample answers online, but they cannot easily recreate the pressure of speaking out loud, being timed, and receiving useful feedback in Mongolian.
The official IELTS Speaking test is an 11-14 minute interview with three parts and four assessment criteria.2 That structure rewards repeated, realistic practice.
02 / Market signal
A global exam now has a stronger local access story.
03 / Product
Sodura Speak turns IELTS anxiety into a daily speaking loop.
Start a mock test
Part 1, Part 2, and Part 3 in a familiar IELTS Speaking flow.
Record answers
The learner speaks instead of only reading tips or memorising templates.
Get a mock band
AI estimates an overall score and criterion-level feedback.
Read Mongolian coaching
Mistakes, stronger phrases, and next-practice goals are explained clearly.
Live product insight
The current site already sells the right promise: AI-аар, монголоор бэлд.1
04 / Why now
The wedge is not content. The wedge is feedback speed.
Speaking-first
The learner must produce speech, not just consume tips.
Mongolian explanations
Feedback lands faster when the learner understands the why in their native language.
Exam-like timing
Part 1, Part 2, and Part 3 practice builds automaticity under pressure.
Visible progress
Mock band history, criteria trends, and streaks make practice feel measurable.
Replay and compare
Learners can hear their own answers and track stronger versions over time.
Next drill
Every result should recommend one concrete thing to practise next.
05 / Pricing
Affordable compared with the cost of one real exam.
Free level check
0 MNT
1 full IELTS Speaking mock test with Mongolian feedback
Starter pack
29,900 MNT
5 full mocks for learners preparing for a near-term exam
Monthly practice
49,900 MNT
10 full mocks plus free speaking practice for 1 month
Classroom / cohort
Custom
Teacher dashboard, student progress, bulk codes, and reports
Price logic
A 49,900 MNT monthly pack is roughly a low-risk rehearsal purchase before an official IELTS test fee near 900k MNT.
06 / System design
A focused speaking pipeline before a full IELTS platform.
Learner app
Speech pipeline
IELTS coach
Growth layer
Quality: sample checks, transcript confidence, rubric constraints, and escalation for unclear audio.
Payments: QPay, cards, class coupons, monthly bundles, and trial-to-paid conversion.
Expansion: Writing feedback, teacher dashboard, and partner school cohorts after Speaking retention.
07 / Competitive map
Mongolian learners choose between local test-centre access and imported practice apps.
Official IELTS test-centre pathway
The official IELTS ecosystem already supports test-centre discovery for Mongolia.12
Where they win
Local learners can already access the official exam pathway without leaving the country.
Gap we can use
Booking a real test is not the same as getting cheap, frequent, low-pressure speaking practice in Mongolian.
NUM IELTS Centre
A newly opened official IELTS centre at the National University of Mongolia.6
Where they win
Strong local legitimacy and makes IELTS feel more accessible inside Mongolia.
Gap we can use
A test-centre presence validates demand, but it does not solve day-to-day speaking practice or instant feedback.
SmallTalk2Me
Imported AI speaking product with an IELTS Speaking simulator and instant feedback.7
Where they win
Strong speaking-first UX and explicit IELTS adjacency for self-study users.
Gap we can use
Broad global English product. It is not clearly built around Mongolian learner context or localized coaching.
Talkface
Imported mobile-first AI English app with dedicated IELTS Speaking and Writing sections.8
Where they win
Clear IELTS positioning and app-style content catalog for quick consumer adoption.
Gap we can use
Looks English-first and generic. There is little evidence of native-language explanation or local exam-prep nuance.
Stimuler
Imported AI speaking coach with IELTS prep entry points.9
Where they win
Good speech-practice loop and strong general speaking-product credibility.
Gap we can use
More general spoken-English coaching than a tightly focused IELTS Speaking score product for Mongolian learners.
Positioning takeaway
The gap is clear: a Mongolia-first IELTS Speaking product that sits between official exam access and imported AI apps, with low-cost repetition, native-language coaching, and instant mock-band feedback.
08 / Trust
A mock score must be useful without pretending to be official.
Clear disclaimer
Sodura gives practice feedback and mock band estimates, not official IELTS results.
Official criteria map
Reports should always map to fluency, lexical resource, grammar, and pronunciation.
Format fidelity
Part lengths, task roles, and scoring language stay close to official public guidance.
AI transparency
Explain when scoring is AI-assisted and when pronunciation confidence is limited.
Evidence-based feedback
Tie every suggestion to transcript evidence, audio evidence, or timing behaviour.
Teacher calibration
Use human review samples to tune score distributions and learner trust.
09 / GTM
Sell confidence first, then study habit.
01
TikTok / Reels
Short before-after speaking clips and common Mongolian learner mistakes.
02
Facebook groups
IELTS Mongolia groups, study-abroad communities, and parent audiences.
03
University partners
NUM IELTS Centre context makes IELTS feel more locally accessible.
04
Teacher affiliates
Give English teachers cohort codes and revenue share.
05
Exam countdown
7-day and 30-day speaking challenge funnels.
Validation target
1,000 free level checks, 100 paid customers, and 35%+ week-two return rate before expanding beyond Speaking.
10 / Roadmap
Own Speaking first. Add Writing when the loop is proven.
Now
Polish free level check, purchase flow, result report, and shareable progress card.
30 days
Daily challenge, reminders, referral codes, and teacher affiliate onboarding.
60 days
Cohort dashboard, score trend analytics, and calibration review set.
Next product
IELTS Writing Task 1 and Task 2 feedback once Speaking retention is proven.
11 / Decision rule
Build only where learners keep coming back to speak.
Paid practice is the proof. Retained practice is the moat.
The next decision should be based on purchase conversion, repeat mock-test usage, and whether learners trust the feedback enough to share it with friends or teachers.
Measure retention
Free check to second mock, week-two return, streak starts, and churn.
Measure payment
Starter vs monthly pack conversion, QPay completion, and refunds.
Measure trust
Feedback usefulness rating, teacher review, and score calibration.
Appendix
Research notes
The strongest pitch is not AI replaces IELTS teachers. It is AI gives every Mongolian learner cheap, repeated speaking reps before expensive official exam day.